Hotel guest satisfaction survey questions: ten questions to ask
A useful guest survey does not ask everything. It asks one or two sharp questions per stage of the stay, mapped to the dimensions the industry actually measures: check-in, room, staff, facilities, food, connectivity, and value. Below is the question set, free to copy, built on those seven dimensions (JD Power, 2025 and 2026).
Why seven dimensions and not forty questions
The industry standard measures satisfaction across seven dimensions: check-in and check-out, connectivity, facilities, food and beverage, guest room, staff service, and value for price paid (JD Power, 2025 and 2026). Longer surveys get abandoned. A short set, one or two questions per dimension, gets answered.
The question set
Start with these. Use a 1 to 5 scale, very dissatisfied to very satisfied, for questions 1 through 8, a 0 to 10 scale for question 9, and keep question 10 open.
- Check-in: how smooth was your check-in?
- Guest room: how satisfied were you with the cleanliness of your room?
- Guest room: how comfortable were the bed and the room overall?
- Staff service: how satisfied were you with the help you received from staff?
- Facilities: how satisfied were you with the facilities and their upkeep?
- Connectivity: how reliable was the Wi-Fi?
- Food and beverage: how would you rate the food and beverage, if you used it?
- Value: how would you rate the value for the price you paid?
- Overall: how likely are you to recommend us to a friend?
- Open: what is one thing we could have done better?
The follow-up question that matters most
The single open-ended question, what is one thing we could have done better, is where the real signal hides. Industry data shows a problem drops satisfaction 217 points (JD Power, 2025), and the open answer is how you find the problems a scale misses. Watch cleanliness especially: it drives more negative reviews than any other factor (RapidEye, 2026).
Download the free template
The full question set, grouped by dimension and ready to paste into your survey tool, is free to download. No email required.
Plain text, ready to paste into Google Forms, Typeform, or email.
Related guides
See how this works in practice: view a sample finding.
Good to know
How many questions should a guest satisfaction survey have?
Start with a focused set of questions that supports your decision. This guide offers ten; shorten or adapt the set when you do not need every dimension. Pilot the survey and monitor completion rather than assuming a fixed length works for every guest.
What scale should I use?
A 1 to 5 scale, very dissatisfied to very satisfied, is the simplest to fill in and easy to score. Add one open-ended question for the problems the scale misses.